Luxity is South Africa’s first omnichannel boutique, focused on the buying and reselling of luxury goods at a fraction of its original price. They recently opened their new flagship store in Sandton City.
Fashion is slowly, but surely moving towards pre-loved luxuries. Ladies and gentlemen are no longer buying brand-new couture, but they rather opt for resold alternatives. In fact, luxury resale is one the rise, predicted to grow by 15% in the next five years! Hence, South Africa is welcoming the scoring of designer pieces without the jaw-dropping price, with the re-commerce market surging by 30%.
Luxity is already breaking boundaries with its 300 m² retail space. Seamless browsing meets luxurious shopping experiences at their newest flagship store. Here, Luxity provides products across all fashion categories: Handbags, footwear, watches, jewellery and clothing for both men and women.
Michael Zahariey, co-founder of Luxity, says: “Our goal was to create a space where customers can experience pre-owned luxury in a setting that rivals traditional high-end boutiques. An exclusive executive lounge, where guests can enjoy a glass of champagne, adds to the store’s elevated luxury experience.”
The luxurious store allows shoppers to browse both current and classic fashion trends. Furthermore, Luxity has also cemented itself in the fashion world as the keepers of one of South Africa’s most extensive collections of luxury watches.
The new Sandton City store brings with it an expanded focus on men’s fashion too. The space dedicated to the men’s department rivals some of Luxity’s original stores. In fact, they hope to highlight how men’s fashion is on the rise, with an emphasis on men’s pre-owned luxury goods.
Zahariev says: “With flagship stores in elite destinations like the V&A Waterfront and Sandton City, our ongoing expansion demonstrates that pre-owned luxury is no longer a niche; it’s a mainstream alternative to traditional retail.”
Of course, the store is not only a hit for those who love pre-owned fashion pieces, but also those who enjoy a good selfie spot! Luxity draws people in with its life-sized luxury bag sculpture – a very Instagram-worthy curation. This artwork is a tribute to Luxity’s roots in handbags and one of its most sought-after categories.
If you are a love pre-owned luxury goods or want to look into it, Luxity is your one-stop-shop for anything and everything fashion related.
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