If there’s one thing South Africans love, it’s living big. And now, even your everyday energy boost could unlock the life you’ve been dreaming of. Switch Energy Drink has teamed up with OMODA to launch Switch Up Your Life. This is on track to be one of the country’s biggest competitions yet, with an eye-watering R20-million prize pool on the line.
From September 2025 until the end of January 2026, every Switch Energy Drink you crack open doubles as your ticket into a world of possibility. Think airtime, shopping vouchers, the latest iPhones, weekly cash drops, and — the crown jewel — 20 sleek new OMODA C7s waiting to find their new drivers.
The campaign was designed with South Africa’s go-getters in mind. “Our valued customers are at the heart of everything we do,” says Zhuraan Glade, Head of Marketing at Switch Energy Drink. “It is about creating moments, unlocking possibilities and celebrating the people who choose our drink as part of their everyday hustle. We wanted to design something as dynamic and diverse as the people who drink it.”
And, what better way to celebrate than by giving back in style? Whether you’re topping up your data, shopping online, or dreaming of rolling into 2026 in a brand-new ride, the rewards are as diverse as Switch’s drinkers.
– Airtime & Data – staying connected is a must.
– R500 shopping vouchers from Pick n Pay, Dis-Chem, and Takealot.
– Weekly R5,000 cash drops – instant feel-good boosts.
– Latest iPhones worth R39,000.
– The Grand Prize: 1 of 20 OMODA C7s for drivers 18+ with a valid license.
Bold, stylish, and endlessly dynamic, Switch Energy Drink has become more than a beverage. It is a lifestyle accessory for those who live on the move. With a striking design and daring flavour lineup, it’s the drink of choice for creators, professionals, and dreamers who thrive on energy, ambition, and edge. So, a can of Switch isn’t just refreshment; it’s a spark for the everyday hustler and a symbol of living life unapologetically.
At the heart of the competition lies the OMODA C7, an SUV designed for a new generation of drivers who see the journey as part of the destination. With its sculpted silhouette, futuristic technology, and luxuriously appointed interior, the C7 combines elegance with performance. From its intelligent connectivity to its refined comfort features, this vehicle embodies modern sophistication. Therefore, it truly is the perfect partner for anyone ready to enter 2026 in style.
Shannon Gahagan, Head of Marketing at OMODA, said: “We are excited to be collaborating on this campaign that challenges the status quo and encourages people to make the switch and level up. Our partnership with Switch is about creating experiences that resonate with our audiences and celebrating the power of synergy between these two dynamic brands.”
The best part? It’s refreshingly simple to enter this ultimate competition.
1. Buy a Switch Energy Drink.
2. Dial *120*440# and enter the unique code under your can’s tab.
That’s it — you’re in the running!
So, the next time you grab a Switch, remember that it’s more than a drink – it’s your shot at rewriting your story, one sip at a time.
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