Joburg Fashion Week is a celebration of Pan-African fashion, featuring talented designers and fashion creatives from the African continent and the African diaspora.
We bridge the gap between the Business of Fashion and creative minds. The AFI platform leverages our world-class marketing Fashion Week to translate into sales through focused strategies that put the customer at the centre of all our activities.
AFI has always explored the intersection between art, fashion, and business, and will continue doing so with the AFI Masterclasses and other industry conversations, and networking that will make for an enjoyable and rich experience.

South Africa’s beloved home linen brand, Volpes, has opened its brand-new flagship store in Johannesburg’s Kramerville décor and design district — and it’s everything a home enthusiast could dream of. The store brings together local craftsmanship, timeless design, and modern innovation, creating an inspiring space for anyone looking to elevate their home.

South Africa’s beloved home linen brand, Volpes, has opened its brand-new flagship store in Johannesburg’s Kramerville décor and design district — and it’s everything a home enthusiast could dream of. The store brings together local craftsmanship, timeless design, and modern innovation, creating an inspiring space for anyone looking to elevate their home.

If you’ve seen a flurry of fitness posts featuring sled pushes, wall balls, and people sprinting through arenas — that’s Hyrox. The global fitness race has landed firmly in South Africa, and its next stop is Johannesburg in late November, where athletes, fitness enthusiasts, and first-timers will test their endurance, strength, and willpower in what’s been dubbed the world’s fitness competition for everybody.

Retail therapy for collectors is taking on a new meaning in South Africa’s wealthiest square mile with the opening of Shemer. As Sandton cements itself as the country’s luxury capital, fine watches are fast becoming more than just status symbols — they’re the new face of smart investment.
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