Transforming Equestrian Lifestyle in the INEOS Grenadier
The South African equine world is a unique blend of tradition, elegance and outdoor adventure. From the rugged fields where eventing tests the mettle of horse and rider, to the polished arenas where showjumping and dressage display the pinnacle of disciplined grace, each event is a celebration of equestrian duos. It’s a curious mix of outdoor adventure and high society, combining the country’s love for horses, community and – of course – a good show at every event.
Behind the glitz and glamour, there is a golden rule that runs through the equine community: The standard at which your horses are cared for, transported and kitted up quickly determines your reputation in this competitive lifestyle.
Every horse owner or rider will tell you that they’re always looking for better ways to transport, store and organise all their gear – from tack to feed. This is why Equestrian House and SMH Grenadier Sandton have struck up a partnership to see how the INEOS Grenadier fares in this environment.
The Grenadier is an all-new vehicle brand owned by British businessman, Sir Jim Ratcliffe. He saw a gap in the market for a tough, go-anywhere, off-road vehicle with the modern comfort, refinement and quality standards expected by today’s drivers. It’s the ideal equine vehicle as it is built to work hard, while still boasting all the premium features that make it an excellent daily or family vehicle as well.
Greg Wharram, founder of Equestrian House – SA’s premier equestrian tack, apparel and lifestyle store – says: “Equestrianism is as much a lifestyle as it is a sport and every horse, owner and rider is different. That’s why we make every effort to offer our customers wider ranges, better quality, access to new international brands and the latest in equine technology.”
This personalised approach is what led Scott Cawdry, Director and Dealer Principal at SMH Group, INEOS Automotive, to propose a partnership with Equestrian House. “The INEOS Grenadier is specifically designed so it can be easily adapted for all types of off-road use,” says Cawdry. “From its impressive towing capability with a trailer stability assistance system, to the side utility rails that can be used to hang tack or teff nets, the Grenadier is ideal for horse owners.”
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Aside from its towing and off-road capability, the INEOS Grenadier’s adaptable design is what makes it so appealing to equestrians. It melds perfectly with the lifestyle, offering ample space to double up as a mobile tack room and storage for feed at away shows. It also has no problem navigating the weather-beaten and rugged roads that lead to many South African showgrounds.
“The Grenadier’s side runners, access ladder and roof racks are a revelation. I am already using these to organise everything from saddles to tack. Now, I can organise everything to ensure it’s on hand and easily accessible instead of having to rummage through a vehicle when the clock is ticking,” says Wharram. “I love the fact that the floor of the Grenadier can be hosed down and has plugs to let out the water. We all know what’s stuck underneath your shoes after a day of eventing or showjumping.”
As for trendsetting, The INEOS Grenadier is an all-new, rugged off-roader that absolutely looks the part. It stands taller and broader than most of its competitors and the interior has all the premium features you expect in a modern 4×4.
The fact that the Grenadier so easily adapts to suit the individual needs of every horse and rider plays right into the knowledge that convenience is the ultimate equine luxury.
