The Edible Evolution with Canna Collective
ADVERTORIAL
There’s a quiet revolution happening at dinner tables, in handbags and on coffee trays around the world. If it’s not wrapped in foil, dipped in chocolate or shaped like a pastel gummy bear, it comes in the form of pre rolls, flowers or vapes. Welcome to the rise of cannabis edibles, ingestibles and more – a growing global trend that is redefining the way we consume cannabis and shifting the focus to wellness, dosage control and lifestyle integration. And, Canna Collective is at the centre of it all.
A Taste of Cannabis Leads the Edible Evolution
In South Africa, this shift is cultural, but also structural. And, at the centre of this transformation is a membership-based access model that allows adult consumers to legally and safely purchase and enjoy cannabis products within the country’s current legislative framework. Leading the way is Canna Collective, one of the few cannabis clubs offering compliant THC and CBD products through both online platforms and physical kiosks in major shopping centres.
Cannabis edibles – including gummies, chocolates, capsules and beverages – have gained strong traction internationally, particularly since the Covid-19 pandemic. Globally, the market was valued at over $9 billion in 2022 with an expected compound annual growth rate (CAGR) of 15.4% to 24% between 2021 and 2025. In South Africa, the cannabis market is also seeing significant growth, with edibles accounting for a significant portion of new consumer interest. According to research by Idea Accelerator, more South Africans are seeking functional, discreet alternatives to smoking and edibles offer exactly that.
Products are pre-dosed, portable and designed for real life. It’s for those managing anxiety in a demanding job, wanting to improve sleep without pharmaceuticals, or the everyday person looking to wind down with more awareness and control. In fact, there is a new class of cannabis user. They are educated, wellness-driven and looking for reliability over rebellion.
Despite the growing interest, South Africa’s regulatory landscape has been volatile. In March 2025, the Department of Health enacted a temporary ban on all cannabis edibles, citing concerns around food safety and consumer protection. The industry response was swift. Following extensive stakeholder consultation, the ban was lifted two weeks later, with the government clarifying that edibles are legal when they meet labelling, packaging and compliance guidelines. The reversal was a critical step in aligning regulation with public demand and industry professionalism.
Canna Collective has remained steadfast as a market leader, reinforcing its membership-based model as the most transparent and legally sound way to access cannabis in South Africa. They operate under the Cannabis for Private Purpose Act, 2024 and members can register online or in-store and are granted access to a curated range of products, all developed with safety, clarity and consistency in mind. Guidance on usage and dosage is available at each location and products are clearly labelled to support informed consumption.
For modern consumers, the appeal of edibles is clear: They are discreet, precise and easy to integrate into a wellness routine. Whether exploring microdosing for mental focus, using THC to aid sleep, or looking for alternatives to smoking, cannabis edibles offer a smart and legal option, as long as you access them through the right channel.
Canna Collective offers an upmarket and curated shopping experience for members and yes, it’s fully legitimate and legal under the new cannabis laws in South Africa.
To become a member, visit tasteofcannabis.co.za/canna-collective or head to a Canna Collective or Taste of Cannabis kiosk in South Africa.
