Advertisement

Camelot Spa Group Banner April 2025

Dove Launches their New #Skintentional Advanced Care Even Tone Deodorant

Science meets self-love at Dove’s exclusive padel event in Johannesburg

Share this article

Dove even tone deodorant being used at Dove’s padel event

In true Dove fashion, skincare and confidence took centre stage at the #Skintentional padel event in Johannesburg — a dynamic and feel-good celebration marking the launch of Dove’s new Advanced Care Even Tone Deodorant.

The star-studded affair brought together top creators, beauty insiders, and wellness experts for a day that seamlessly blended sport, science, and self-care. With the energy of friendly competition and the signature Dove message of empowerment in the air, guests were encouraged to move with freedom — and raise their arms high with confidence.

Aspire Day Spa Banner Festive 2025

”For too long, underarm care has been about hiding and minimising.”

The Science of Care

At the heart of this launch is Dove’s Advanced Care Even Tone Deodorant, a breakthrough in underarm skincare designed for women who want more than just protection. Backed by Pro-Ceramide technology, this innovative formula works beneath the surface to nourish and restore the delicate underarm area, helping to even skin tone while keeping it soft and cared for.

For years, underarm products have focused on masking concerns rather than addressing them — something Dove aims to change. “For too long, underarm care has been about hiding and minimising,” says Dove Innovation Deploy Lead at Unilever South Africa. “When care is this good, there’s no need to hide. Women can wave, dance, cheer, hug and high-five with arms raised high and confidence to match.”

A #Skintentional Moment

The #Skintentional campaign — launched alongside the new deodorant — is Dove’s invitation for women to bring the same intention and ritual to their underarm care as they do to their skincare routines.

At the padel event, that philosophy came to life. Guests including Thickleeyonce and Kayise Ngqula took to the courts for a spirited tournament, celebrating every serve and smash as a symbol of confidence and care. Off the court, interactive science booths allowed guests to see Dove’s skincare innovation up close, with R&D experts demonstrating how the Pro-Ceramide formula protects and strengthens underarm skin at a cellular level.

Confidence, Powered by Science

“Dove is not in the business of surface-level beauty — we lead with care that’s powered by science,” said Anele Maphanga, Head of PR for Beauty, Wellbeing and Personal Care at Unilever South Africa. “With Dove Advanced Care, we’re inviting women to be #Skintentional — to bring the same intentionality to their underarm care as they do to the rest of their skincare routine.”

From morning workouts to late-night moments of celebration, Dove Advanced Care Even Tone Deodorant is designed to keep up with modern women’s lives — offering long-lasting protection, even tone, and a new standard of everyday confidence.

Product Spotlight

Hero Ingredient: Pro-Ceramide technology that helps restore and strengthen underarm skin.

Key Benefit: Evens out skin tone while offering 48-hour protection and all-day softness.

Ideal For: Women seeking a deodorant that combines skincare and performance.

Where to Find It: Available at leading retailers nationwide.

Dove’s latest innovation reminds us that real beauty isn’t about perfection — it’s about care, confidence, and being comfortable in your own skin.

Supplied

For more beauty news, click here.

Read our digital magazine.

Follow us on Instagram.

EDITOR'S CHOICE

SPONSORED

Nespresso Festive Collection
Food & Drink

A Cup of Christmas Magic with Nespresso

There’s something undeniably magical about the ritual of holiday coffee. The quiet hush of Christmas morning before the festivities begin. The clink of glasses on Christmas Eve as friends linger a little longer, revelling in the final stretch of the year. This season, Nespresso is elevating those moments with a vibrant, African-inspired festive range that turns every sip — morning or midnight — into something special.

Our latest posts
Nespresso Festive Collection
Food & Drink

A Cup of Christmas Magic with Nespresso

There’s something undeniably magical about the ritual of holiday coffee. The quiet hush of Christmas morning before the festivities begin. The clink of glasses on Christmas Eve as friends linger a little longer, revelling in the final stretch of the year. This season, Nespresso is elevating those moments with a vibrant, African-inspired festive range that turns every sip — morning or midnight — into something special.

Read More »
Christmas Lights and Santa Villages across South Africa
Things to do

Santa Villages & Christmas Light Displays to Visit This December

December in South Africa is pure magic. From glittering city precincts to botanical gardens illuminated after dark, the festive season brings a sense of wonder that pulls families, couples, and holiday-makers into the glow. If you’re looking for the most spectacular Santa Villages, Christmas markets, and light displays to explore this month, here’s your definitive guide — spanning Joburg, Pretoria, Durban, and Cape Town.

Read More »
The Greenhouse Sandton Interior
Competitions

The Greenhouse, Now by Day: Plus, WIN a Friendsmas Lunch for Four

There’s a certain kind of afternoon that cities like New York, Cape Town — and now Johannesburg — do so well: it begins with a lunch date, continues with a bottle of bubbly (or two), and somehow drifts into golden hour without anyone noticing. The Greenhouse Restaurant & Bar in Sandton, long celebrated as Joburg’s most atmospheric supper club after dark, is now capturing that same magic by day. And to celebrate the launch of its new daytime offering, we’re giving one lucky reader the chance to experience it firsthand with a Friendsmas Lunch for Four valued at R2,000.

Read More »

Advertisement

Nando's Grande Cheese Banner
Discover More
Follow us on social media
Discover fun things to do
Enjoying our content?

Subscribe To Our Weekly Newsletter

Stay up-to-date on the hottest, hippest and most happening things to do in Mzansi!

Hello lifestyle uses cookies to curate specific content that our readers enjoy. By continuing to navigate on our website, we assume you're cool with that. For more information on how we use cookies and how to disable them, please read our Terms and condtitions.