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Welcome to Hello Lifestyle Profiles — a curated collection of stories from the people shaping South Africa’s cultural, creative and entrepreneurial landscape. From celebrated chefs and visionary business owners to influencers, tastemakers and well-known personalities, we go behind the scenes to uncover the passion, purpose and personal journeys that define them. These are the conversations that inspire, inform and spark curiosity.
Yael Geffen’s story is one of resilience, reinvention, and remarkable courage. Her story defies the straight lines of expectation: from couch-surfing in New York while hustling odd jobs, to an unexpected Broadway break, to navigating family tragedy that forever reshaped her destiny. Today, she stands as CEO of Sotheby’s International Realty South Africa — but the title tells only part of the story.
For Mrs South Africa 2025 finalist Talitha Oosthuizen, the pageant is more than a crown—it’s a calling. With courage rooted in her faith and a voice devoted to those who cannot speak for themselves, she’s using her platform to bring light to South Africa’s darkest crisis: human trafficking.
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Cresta Shopping Centre, Cnr Beyers Naude Drive & Weltevreden Road, Cresta, Randburg
Joburg Theatre Complex, 163 Civic Blvd, Braamfontein, Johannesburg
Sandown High School, 104 NORTH RD SANDOWN CORNER RIVONIA RD, Grayston Dr, Sandton
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