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Love on Film: How Ubuntu Film Co Is Making Photography Iconic Again

Nostalgic for the past, legendary for the future

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A woman using the Ubuntu Film Co Memory Maker

In an age of overflowing camera rolls and forgotten folders, Ubuntu Film Co is inviting us to slow down, look closer, and fall back in love with the art of capturing moments — one frame at a time.  

The idea for Love on Film didn’t come from a boardroom or a brief — it came from a desire to remember more than what lives fleetingly on a phone screen. In a world where thousands of images disappear into endless camera rolls, the Love on Film campaign in partnership with Ubuntu Film Co was created as a reminder to slow down, be present, and preserve the moments that matter most. 

When Ubuntu Film Co sent over their Accidentally Iconic Bundle, the intention wasn’t to review a product — it was to experience a different way of capturing life. What followed was a journey that took the camera from a bleisure trip in Cape Town to the cobbled streets of Italy in the midst of a Phillip Morris International partnership trip, and ultimately shaped Love on Film into something deeply personal and universally relatable – rooted in real moments, real places, and real love. 

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Ubuntu Film Co as an Accidentally Iconic Brand

Founded and designed in South Africa, Ubuntu Film Co is redefining how we document our lives through analogue photography. Rooted in the African philosophy of Ubuntu — “I am because we are” — the brand celebrates human connection, shared experiences, and storytelling through film. It’s the concept of oneness: humanity, you and me both, which is exactly what Ubuntu Film Co wanted to be. Rather than chasing perfection or instant gratification, Ubuntu Film Co embraces authenticity. Their mission is simple yet powerful: to help people capture real life as it happens and preserve it in a way that lasts far beyond a screen swipe. 

Built from a love of disposable film cameras but hating how they end up in landfills, Ubuntu Film Co aims to aid you in capturing memories whilst saving the planet too. Their products aren’t just tools; they’re invitations – to travel more intentionally, celebrate love more deeply, and document life with meaning. 

Why Ubuntu Film Co Is the Film Camera Business of the Century 

Ubuntu Film Co isn’t chasing trends. To them, hashtags, filters, and likes don’t matter. In a world of instant uploads and forgotten photos, they remind us that some memories deserve patience, texture, intention, and permanence. 

By combining sustainability, accessibility, and emotional storytelling, Ubuntu Film Co has positioned itself as more than a brand — it’s a movement. It proves that film photography isn’t nostalgic for the past, but iconic for the future. 

Because the love stories and memories that matter most aren’t meant to disappear into the cloud. They’re meant to be held, revisited, and loved — and deserve to be told on film. 

The Accidentally Iconic Bundle: Film Photography, Full Circle

The Accidentally Iconic Bundle brings together everything you need to capture, create, and showcase a year of unforgettable moments. 

Inside the bundle: 

  • 1x Memory Maker 35mm Reusable Film Camera 
  • 1x Roll of Kodak 35mm 200 Gold Film, able to take 36 photos 
  • 1x Ubuntu Film Co Album, designed to hold up to 300 photographs 

 

From shooting, to developing, to showcasing, this bundle completes the full circle of film photography — transforming fleeting moments into physical memories you can hold onto forever. Whether it’s your very first roll or your hundredth, this bundle is designed to grow with you, creating a keepsake that becomes more meaningful with time.

Why the Memory Maker Camera Stands Out

The Memory Maker Camera is built for ease, durability, and timeless style. With a focus-free lens and manual advance and rewind, it strips photography back to its most joyful form — point, shoot, and capture the moment.  

Key features include: 

  • Manual film advance and rewind for repeated use 
  • Built-in flash 
  • Compatible with all 35mm film types 
  • Eco-conscious alternative to disposable cameras 
  • Focus-free lens for hassle-free shooting 
  • Wrist strap for comfortable handling 

Technical specs: 

  • Lens: 28mm f/8 
  • Shutter speed: 1/120s 
  • Power source: 1x AA battery for flash (not included) 
  • Dimensions: Approx. 12cm (W) x 7cm (H) x 4cm (D) 

Ours arrived in a fresh lime green, making it just as much a style statement as a storytelling tool — effortlessly eye-catching, whether slung over a shoulder on holiday or pulled out at a weekend gathering. 

Love on Film: Capturing a Feeling

Our Love on Film campaign is where we feel Ubuntu Film Co’s philosophy truly comes to life. It’s about travelling with your significant other or closest friends, documenting spontaneous laughter, quiet moments, and the people you love most — without the pressure of perfection. 

Film forces you to be present. Every click is intentional. Every photo carries weight. And when you finally develop that roll, you’re rewarded with memories that feel richer, warmer, and undeniably more real. You bascially live the memory twice, thrice, and tenfold.  

From airport aisles to coastal road trips, lazy Sundays to celebratory nights, Love on Film is about capturing the moments you’ll cherish forever — not just for the feed, but for life. 

From Cape Town to Italy: Where Love on Film Came to Life

The lime green Memory Maker Camera became our constant companion — first on a bleisure trip to Cape Town, where workdays blurred into golden-hour walks, coastal views, and quiet moments between meetings. Instead of snapping endlessly, we waited, and noticed light, movement, and emotion. Every frame felt deliberate, and it felt like we were truly living in the moment. 

Then a trip to Italy happened with Phillip Morris International. From cobbled streets and café stops to shared meals and long walks in the cold, the camera captured something our phones never quite could — the feeling of being there; of travelling with people you love, collecting moments rather than content. 

That’s where Love on Film truly took shape: a way of travelling with intention, of documenting love in all its forms — romantic, platonic, personal, and professional — and preserving it in a format that lasts.  

Your Chance to Capture Love

The point of Love on Film was to inspire others to try film photography, and discover for themselves the art of intentional living, capturing moments that you know will remind you of a feeling

Visit Ubuntu Film Co and browse their bundle options to see what works best for you: a Beginner Bundle, the Accidentally Iconic Bundle, Travel Bundle, Ultimate Bundle, or Party Bundle.

PS: This is the perfect Valentine’s Day Gift for Him, Her or Them!

Victoria Hill & Ricardo Lopes

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