Instagram Facebook X-twitter

Advertisement

Nando's Banner January 2026

Feeding Unicorns: A Self-Help Book for Leaders who Care

Why #HelloRecommends It For Your Wellness Shelf

Share this article

Feeding Unicorns author Jeni-Anne Campbell showing her new self-help book

What if leadership isn’t about being the loudest in the room, but the most human? That’s the question Jeni-Anne Campbell, founder of JAW Advertising and the voice behind The Good Businesswoman, answers in her newly launched book, Feeding Unicorns. It is a refreshingly real and emotionally intelligent guide to building businesses people want to stay in.

In a world where hustle culture often overshadows humanity, Campbell invites readers to lead differently. It is not just another business read, but a deeply personal, hands-on guide for leaders who care — and care a lot.

From the moment our review copy arrived — complete with a rainbow of highlighters, colourful pens, and a note encouraging us to make our own scribbles in the margins — we knew this book was something special. It’s a self-help book full of action, not just words. Campbell’s own handwritten notes peek from the back pages, as if she’s letting you into her creative process, whispering: you’re allowed to figure this out as you go.

Inverdoorn Banner September 2025

Leadership, But Make It Human

Written in the messy in-betweens of motherhood, meetings, and midnight brainstorms, Feeding Unicorns blends heartfelt storytelling with practical leadership wisdom. It’s part manual, part manifesto, and all heart. Campbell’s words speak directly to the woman in the arena: the one rewriting decks at midnight, paying salaries before herself, and still showing up with grace.

With chapters like “The Payoff of Paying Well” and “A Cookie-Cutter Doesn’t Cut It,” she tackles the tough parts of leadership — burnout, feedback, and the emotional labour of running a team. And, with a voice that’s both unflinchingly honest and refreshingly hopeful, she shares personal experiences to make her book all the more relatable and relevant.

“Every leader dreams of finding a unicorn. That rare, magical team member who elevates everything they touch. But too often, we forget to feed them, emotionally, financially, and professionally. This book is about changing that.”

The “Good Business” Philosophy

At the core of Feeding Unicorns is Campbell’s philosophy: “Good is not just enough. It’s everything.” It’s a belief that kindness is strength, empathy is strategy, and good leadership is good business. As a founder of an all-female agency, Campbell writes from lived experience — her lessons learned the hard way, shared generously, and grounded in real-life application.

Therefore, from managing small teams or scaling a startup, this book offers practical tools, honest stories, and a new kind of leadership playbook built on empathy, clarity, and care. So, whether you’re leading a team, building a dream, or simply craving a kinder way to work, Feeding Unicorns will remind you that leadership doesn’t have to mean loud — it can mean human.

#HelloRecommends: Grab your pens and get ready to mark it up. This isn’t a book you read once and shelve. It’s one you’ll live in, learn from, and come back to whenever you need to feed your own spark. Order yours now. 
www.jenicampbell.com
www.thegoodbusinesswoman.com
@thegoodbusinesswoman
Supplied

For more travel inspiration, click here.

Read our digital magazine.

Follow us on Instagram.

EDITOR'S CHOICE

SPONSORED

Col'Cacchio pizza
Competitions

Col’Cacchio Lands in Checkers & Walmart Johannesburg: WIN 1 of 2 R500 Vouchers

In a major win for Johannesburg food lovers, Col’Cacchio, the iconic South African brand synonymous with premium pizza, has officially entered the retail arena. They hit the shelves at Checkers and Walmart for the very first time.
This landmark expansion brings Col’Cacchio’s gourmet flavours straight into the homes of everyday shoppers, marking a significant moment for the 33-year-old brand as it continues to evolve beyond the restaurant space.

Our latest posts
Col'Cacchio pizza
Competitions

Col’Cacchio Lands in Checkers & Walmart Johannesburg: WIN 1 of 2 R500 Vouchers

In a major win for Johannesburg food lovers, Col’Cacchio, the iconic South African brand synonymous with premium pizza, has officially entered the retail arena. They hit the shelves at Checkers and Walmart for the very first time.
This landmark expansion brings Col’Cacchio’s gourmet flavours straight into the homes of everyday shoppers, marking a significant moment for the 33-year-old brand as it continues to evolve beyond the restaurant space.

Read More »
Sunscreen x SKIN functional
Beauty & Wellness

The One Wellness Step You Should Never Skip: Why Sunscreen Is Non-Negotiable

Sunlight is essential for life, but the ultraviolet (UV) radiation it emits can silently damage our skin every day — even when it’s cloudy or you’re indoors. Incorporating sunscreen into your morning routine is not just about preventing a summer sunburn — it’s a crucial health habit that protects against long-term sun damage, premature aging, and serious illnesses like skin cancer. Luckily, Skin Functional has an entire skincare range dedicated to sunscreen so it can become part of our daily routines without extra worry or fuss.

Read More »

Advertisement

Discover More
Book Travel Deals
Receive weekly updates in your inbox
Follow us on social media
Facebook Instagram X-twitter
Discover fun things to do
Enjoying our content?

Subscribe To Our Weekly Newsletter

Stay up-to-date on the hottest, hippest and most happening things to do in Mzansi!

Hello lifestyle uses cookies to curate specific content that our readers enjoy. By continuing to navigate on our website, we assume you're cool with that. For more information on how we use cookies and how to disable them, please read our Terms and condtitions.

Accept Cookies