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South Africa’s beloved home linen brand, Volpes, has opened its brand-new flagship store in Johannesburg’s Kramerville décor and design district — and it’s everything a home enthusiast could dream of. The store brings together local craftsmanship, timeless design, and modern innovation, creating an inspiring space for anyone looking to elevate their home.
Founded in 1929, Volpes has been made by South Africans, for South Africans, for nearly a century. Every product — from bedding and pillows to curtains and towels — is proudly locally made, supporting South African manufacturing and showcasing exceptional homegrown quality.
With over 80 stores nationwide, Volpes has long been known as South Africa’s Home of Linen, offering a wide selection of bedding and home décor essentials that combine comfort, quality, and style.
The new Kramerville store isn’t just a retail space — it’s a destination for décor inspiration. The layout invites customers to explore, plan, and play with ideas. A digital shopping experience allows visitors to browse the entire Volpes range via touchscreen displays, while sample stations and workspaces help decorators and homeowners plan their next project. There’s even a coffee corner to take it all in at a slower pace.
“Kramerville has long been a hub for designers and decorators in Johannesburg, conveniently accessible from both Pretoria and Johannesburg via major highways,” says Elbé Truter, Head of Merchandising at Volpes. “We are thrilled to bring Volpes to this inspiring district, providing a home for our customers to explore, plan, and create.”
Volpes understands that everyone’s definition of comfort is unique. Their bedding range includes different thread counts to suit every preference — from crisp, cool cotton to silky-smooth sateens. Pillows and inners come in both feather and fibre options, available in a variety of sizes, so every sleeper can find their perfect match.
Beyond the bedroom, the brand also offers luxurious bathroom towels, ready-made curtains, and decorative accessories to complete your home with ease and elegance.
The flagship store also showcases South Africa’s largest range of ready-made curtains, as well as custom window solutions including rods, accessories, and faux wood blinds. With expertly trained staff ready to offer tailored advice, Volpes ensures that every visitor leaves inspired to create a home that feels both beautiful and personal.
The new Kramerville flagship represents more than a store — it’s a celebration of South African design, craftsmanship, and comfort.
To celebrate the festive season, Hello Lifestyle Magazine is partnering with Avante to gift one reader a 750ml bottle of the new 10-year Avante XO — a striking expression crafted to showcase the depth, elegance, and layered complexity of true Cape Potstill brandy, valued at R1,499.
To celebrate the festive season, Hello Lifestyle Magazine is partnering with Avante to gift one reader a 750ml bottle of the new 10-year Avante XO — a striking expression crafted to showcase the depth, elegance, and layered complexity of true Cape Potstill brandy, valued at R1,499.
Looking for a vibrant weekend escape that blends fresh produce, mouth-watering food and drink, creative crafts, interactive experiences and endless family-friendly fun? Prison Break Market in Glenferness, nestled between Lonehill and Kyalami in Johannesburg, offers just that — a unique market experience that feels more like a day-long outing than a simple shopping trip.
As South Africans pack their bags for European winter escapes — or prep for our own unpredictable summer storms — one outerwear hero is fast becoming a must-have: Duck Apparel’s Classic Parka™ in Ebony x Ivory. Delivered alongside the brand’s effortlessly chic woven tote and Milan sunglasses in the colour Tea, this coat proves once again why Duck is redefining stylish functionality for modern travellers.
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