Paid Partnership
Interview with Vicky Rüger: Running Your Way to a Balanced Lifestyle
Are you ready for an exhilarating running adventure? Join us as we sit down with Vicky Rüger, the dynamic running coach and New Balance ambassador, to explore her personal journey and passion for running.
HLM: Vicky, we’re excited to hear about your partnership with New Balance and the “Run Your Way” campaign. Can you tell us more about it?
VR: Absolutely! New Balance has collaborated with the vibrant local coffee shop, Croft & Co., to create a supportive and inclusive running community. The “Run Your Way” campaign aims to encourage runners of all levels to embrace their unique running styles and connect with like-minded individuals. Together, we’re hosting daily runs, monthly events led by industry experts, and the highly anticipated Last Fast Thursday, where participants can test New Balance’s latest innovations.
HLM: Your personal story of overcoming challenges is inspiring. How did running become such a significant part of your life?
VR: Initially, I saw running as merely a means to lose weight. However, I underwent a transformative shift when I shifted my perspective and rediscovered my love for the sport. Running became a source of joy, empowerment, and personal growth for me. I want to share this journey and help others find their passion for running.
HLM: Setting attainable goals is crucial. How can one establish a balanced running routine?
VR: Consistency is key. Create a regular schedule that includes distance runs, speed workouts, and recovery runs. Remember to prioritise self-care and recovery, incorporating rest days, stretching, and proper nutrition into your routine.
HLM: Discovering one’s running style is essential for peak performance. Can you share some tips for our readers?
VR: Pay attention to your body’s natural movement, foot strikes, stride length, and cadence. Maintain proper posture and seek feedback from experienced runners or coaches. Embrace your uniqueness and trust what feels natural and effective for you.
Top 5 fitness activities in Cape Town
With Cape Town’s views, mountains, water masses and innovative activities, there is an array of fun ways to stay fit.
HLM: Finally, what message do you have for those who are just starting their running journey?
VR: Remember that running is not just about reaching a destination; it’s a transformative path toward personal growth and fulfillment. Embrace the journey, set realistic goals, and enjoy every step along the way. And remember, New Balance will be there to provide you with the comfortable and supportive gear you need for an exceptional running experience.
For more information on daily runs, Last Fast Thursday events, and upcoming ambassador runs, visit @NewBalance_SA on Twitter.
