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What if leadership isn’t about being the loudest in the room, but the most human? That’s the question Jeni-Anne Campbell, founder of JAW Advertising and the voice behind The Good Businesswoman, answers in her newly launched book, Feeding Unicorns. It is a refreshingly real and emotionally intelligent guide to building businesses people want to stay in.
In a world where hustle culture often overshadows humanity, Campbell invites readers to lead differently. It is not just another business read, but a deeply personal, hands-on guide for leaders who care — and care a lot.
From the moment our review copy arrived — complete with a rainbow of highlighters, colourful pens, and a note encouraging us to make our own scribbles in the margins — we knew this book was something special. It’s a self-help book full of action, not just words. Campbell’s own handwritten notes peek from the back pages, as if she’s letting you into her creative process, whispering: you’re allowed to figure this out as you go.
Written in the messy in-betweens of motherhood, meetings, and midnight brainstorms, Feeding Unicorns blends heartfelt storytelling with practical leadership wisdom. It’s part manual, part manifesto, and all heart. Campbell’s words speak directly to the woman in the arena: the one rewriting decks at midnight, paying salaries before herself, and still showing up with grace.
With chapters like “The Payoff of Paying Well” and “A Cookie-Cutter Doesn’t Cut It,” she tackles the tough parts of leadership — burnout, feedback, and the emotional labour of running a team. And, with a voice that’s both unflinchingly honest and refreshingly hopeful, she shares personal experiences to make her book all the more relatable and relevant.
“Every leader dreams of finding a unicorn. That rare, magical team member who elevates everything they touch. But too often, we forget to feed them, emotionally, financially, and professionally. This book is about changing that.”
At the core of Feeding Unicorns is Campbell’s philosophy: “Good is not just enough. It’s everything.” It’s a belief that kindness is strength, empathy is strategy, and good leadership is good business. As a founder of an all-female agency, Campbell writes from lived experience — her lessons learned the hard way, shared generously, and grounded in real-life application.
Therefore, from managing small teams or scaling a startup, this book offers practical tools, honest stories, and a new kind of leadership playbook built on empathy, clarity, and care. So, whether you’re leading a team, building a dream, or simply craving a kinder way to work, Feeding Unicorns will remind you that leadership doesn’t have to mean loud — it can mean human.
#HelloRecommends: Grab your pens and get ready to mark it up. This isn’t a book you read once and shelve. It’s one you’ll live in, learn from, and come back to whenever you need to feed your own spark. Order yours now.
Nestled in the heart of the Madikwe Game Reserve, on the border between South Africa and Botswana, Tau Lodge offers an unparalleled luxury safari experience. Known for its exclusivity, attentive service, and prime wildlife viewing, this five-star lodge is a destination for travellers seeking both adventure and indulgence.
Nestled in the heart of the Madikwe Game Reserve, on the border between South Africa and Botswana, Tau Lodge offers an unparalleled luxury safari experience. Known for its exclusivity, attentive service, and prime wildlife viewing, this five-star lodge is a destination for travellers seeking both adventure and indulgence.
Cherry season has officially returned — short, sweet, and eagerly anticipated. Each summer, for just a brief moment, South Africans get to experience the pure joy of cherries picked at their prime. And now, Cherry Time™, the beloved family-run brand from the orchards of Ceres, has announced the arrival of the 2025 harvest.
Advertisement The Overture to Opulence Share this article The World Sports Betting Cape Town Met returns to Hollywoodbets Kenilworth Racecourse on 31 January 2026,
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