Jozi streetwear brand Happyville just got cooler with Stimorol
Jozi streetwear brand Happyville is darn cool and now it’s even cooler because to celebrate the launch of Stimorols new look and streamlined range, Mzansi’s coolest gum announced a hype-worthy partnership with Maboneng-based streetwear brand Happyville: the limited-edition #NewLookSameFlavour collab.
Happyville’s gifted founder Lebohang Serame will design a unique range of threads for each of Stimorol’s three ranges: the Original flavours you know and love, the sensory adventure that is X-Fresh, and the never-ending Infinity experience. Happyville’s gifted founder Lebohang Serame had this to say: “I’m excited to create a collection that’s flexible and fluid, to give Stimorol’s new generation of fans a chance to flow through the world as themselves.”
Happyville are at the forefront of ‘drop’ culture. ‘Drop’ culture is whereby popular streetwear products can only be purchased directly from a brand through the ‘drop’ model.
