You wont believe this proudly South African brand is 40 years old!
The Takeaway
- K-Way, a brand exclusive to Cape Union Mart hits a 40yr milestone
- Environmentally-friendly and a proud ambassadors of South African heritage
- Create jobs for South Africans by upskilling workers
We think supporting local is of vital importance, especially since Covid hit. So we are all geared up celebrating 40 years young with one of South Africa’s most awesome local brands.
For the past four decades, K-Way has played a significant role in South African heritage as a local, sustainable brand contributing to job creation and business development in the country.
Forty years ago, K-Way set out on an adventure to produce the very best in technical and leisure apparel. Their goal was to ensure that customers were always sufficiently geared up to face the elements, no matter where they found themselves in the world. Today, K-Way is a leader in innovative design, technology, environmentally-friendly business practices, and proud ambassadors of South African heritage.
And let’s be honest you cannot go for a hike, take a walk to the waterfall or attempt an epic adventure without at least one of their garments. Oh and did we mention their products are manufactured in the Cape Town factory through the line synonymous with the K-Way brand – Homesewn. They strive to create jobs for South Africans by upskilling workers to manufacture products to an international standard.
K-Way products must satisfy four crucial criteria
The quality must exceed customers’ expectations.
The products must represent excellent value for money.
The products must meet the purpose for which they were designed.
Where practical, the products should have unique value-added features.