KWV has a new CEO

KWV CEO John Loomes

It’s official: Boyce Lloyd will be replaced by John Loomes as CEO at KWV, effective from 1 June 2023. Apparently, it was a carefully orchestrated leadership transition, which started in July 2022 already.

Commitment is key

Stepping out, Boyce Lloyd expresses his confidence in Loomes’ leadership. He says: “John in a highly respected leader who has played a significant role in KWV’s growth. I am confident that under his guidance, KWV will continue to thrive and succeed. John’s commitment to quality, innovation and exceptional customer service will ensure that KWV remains a company that consumers and customers can trust.”

At the same time, Loomes is proud to be back on South African soil, joining KWV. He says: “Working in an iconic South African company like KWV has been a tremendous opportunity. As Chief Operating Officer, I’ve gained an in-depth understanding of the entire business, both locally and internationally.” Furthermore, he adds that this solidified his commitment to driving KWV’s success and growth.

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The road to CEO

Loomes has been serving as the CEO incumbent in a temporary COO role from September last year. In fact, he took on responsibility for most functions and reporting lines then. Since January 2023, Loomes’ responsibilities increased even further, seeing him effectively managing the business for the past five months.

The new CEO of KWV comes with a wealth of experience in the beverage, FMCG and CPG sectors, as well as a proven track record to lead the iconic company into its new chapter. “We have passionate people, excellent brands and systems, and we are really good at what we do,” he says. “We aim to expand into new areas and categories, both with our own brands and through partnerships with international brands that align with our strategy and passion. We will continue to innovate, bring fantastic brands and products to the market and strive to be the retail partner of choice in South Africa and internationally.”

As ready as he'll ever be

Clearly, Loomes is ready to assume full accountability as CEO come June. He envisions a bright future for the company. “We employ some of the best people in the industry who are as proud and excited to be here as I am. We’ll uphold our high-quality standards for all our products, ensuring that KWV remains a trusted name in the industry,” Loomes concludes.

Read more about soon-to-be former KWV CEO, Boyce Lloyd’s wife’s recent appearance on the reality series, Die Real Housewives van die Wynlande, on our Editor’s Blog, Suitcase & Chardonnay

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