This Champagne Day (25 October 2024), Moët & Chandon will be leading the celebrations again. In fact, it’s proof on why the brand is the world’s most cherished champagne house, going on 280 years!
It’s no secret that popping a champagne bottle signals luxury and style. The savoir-faire philosophy of the industry ensures its sophisticated image is upheld. Moët & Chandon takes this a step further, though. They intertwine tradition and modern innovation to stay one step ahead of the game.
Since its inception in 1743, it has been Moët & Chandon’s aim to be the leader when it comes to the craft of making champagne. Their Chef de Cave, Benoît Gouez, has steered the ship since 2005. He says: “An important part of the success of Moët & Chandon has been the House’s ability to balance authenticity and modernity, continuously breathing new life into our rich heritage.”
Therefore, they preserve the tradition of champagne-making whilst making their product a little more interesting with modern advancements. Vineyards and pressing centres have ultimately become one entity.
Consequentially, this results in champagne that is consistent and of high quality. “It is in our state-of-the-art cuverie, equipped with stainless steel vats for fermenting and maturing of the wines, that Moët & Chandon begins the process of turning the fruit of the harvest into some of the world’s finest champagnes,” says Gouez.
In the modern world, consideration for the environment is of the utmost importance. Moët & Chandon takes this very seriously with an approach coined as “customised, adaptable oenology.” In essence, this means to preserve the natural diversity of the grape whilst guiding the fermentation process with a careful hand.
“We do not force nature; we guide her. Champagne is as much a product of nature as it is the result of the winemaker’s savoir-faire,” Gouez adds.
Each barrel of wine is carefully curated, adjusted and adapted to ensure nature produces only state-of-the-art results. There is a profound respect for nature in the ethos of Moët & Chandon. Therefore, they assert themselves as leaders in tackling environmental and climate challenges. This also served as the inspiration behing their long-term Natura Nostra sustainability programme. With double certification in Sustainable Viticulture and Haute Valeur Environnementale, this programme leads the way to climate consciousness in the industry.
Moët & Chandon also supports philanthropic initiatives through their Toast For A Cause campaign. This runs alongside their effort to enhance biodiversity, conserve natural resources and protect ecosystems.
Evidently – through their love for people and nature – the legacy and future of the brand is immortalised.
So, Fill your glass with Moët & Chandon bubbles this Champagne Day and celebrate the unique partnership between nature, people and technology that they continue to balance so well.
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