
Decathlon Paves a Path in SA with a New Store at Mall Of Africa
The French Brand, Decathlon, unveiled its newest store within Joburg’s Mall of Africa on 28 November 2024. Essentially, this is part of the brand’s goal to grow its presence and global corporate identity in South Africa. Decathlon Around the Globe Decathlon has a global vision to create safe, inclusive and accessible sportswear and sports gear. All levels of sport enthusiasts, all types of physical activity and all sorts of sport-based experience are welcome at Decathlon. Founded in 1976, the French brand now has over 1700 stores across 70 countries. They offer technical, high-quality sporting goods for over 80 sporting categories. Through their product offering and brand reputation, they aim to promote health, wellness and fitness globally. Monique Steenkamp, Marketing and Communications Leader at Decathlon SA, says: “We aim to transform Decathlon South Africa’s footprint with our new global concept and provide our customers with a unique in-store experience, featuring sleek fixtures, technical and interactive showrooms and a vast selection of sportswear and equipment for every South African – from beginners to seasoned athletes. This is our 4th store in South Africa.” One-Of-A-Kind Decathlon Store at Mall of Africa Decathlon’s latest South African store is based in the heart of Mall of


















