The Icon Reimagined: Schweppes Awakens the Senses with NEW Trio of Flavours
Schweppes reshapes how we sip and socialise, starting at Artistry
There are few names in the world of beverages that carry the same quiet authority as Schweppes. Since 1783, the brand has defined what it means to drink well – not loudly, but with intention. Now, in a moment where taste, ritual, and restraint are shaping how we socialise, Schweppes returns with a reimagined identity that places flavour and connection at the centre of the experience.
Across South Africa and beyond, the shift toward non-alcoholic indulgence has moved from trend to lifestyle. According to insights from International Wine and Spirits Record (IWSR), younger consumers are increasingly seeking beverages that deliver on complexity, craftsmanship, and visual appeal, without the need for alcohol. The result is a new kind of social ritual: one defined less by excess, and more by experience.
Schweppes meets this moment with a trio of sparkling, straight-drinking flavours designed to stand entirely on their own – no mixing, no compromise. They celebrated in style with a fabulous brunch at Artistry, hosted by J’Something and Cordelia “Coco” Fonseca.
A Palette of Flavour
The new Icon Collection reads like a curated tasting menu, each flavour offering a distinct sensory profile:
- Pineapple Coconut unfolds with lush tropical notes – ripe pineapple softened by a creamy coconut finish, evoking the ease of coastal escapes.
- Pomegranate delivers depth and intrigue – a precise balance of tartness and sweetness that lingers elegantly on the palate.
- Tangerine is bright and expressive – crisp citrus sharpened with Schweppes’ signature effervescence, offering a clean, invigorating finish.
Each is crafted not as a supporting act, but as a standalone serve; designed to be poured over ice, garnished if desired, and savoured on its own.
The Return of the Skittle Bottle
Equally compelling is the return of Schweppes’ iconic Skittle bottle – a silhouette synonymous with the brand’s heritage. Originally engineered in the 18th century to preserve carbonation, the curved design re-emerges in a refined 1L PET format that feels both nostalgic and decidedly modern.
Placed on a table, it signals something immediate: intention. This is not an afterthought beverage – it is part of the occasion.
Design That Speaks in Texture and Tone
The visual identity follows suit. Metallic cans in layered tones of gold, teal, coral, and pink shimmer against Schweppes’ unmistakable saffron ribbon and bold black wordmark. The effect is tactile, almost couture, creating a collection that feels as considered as the liquid it holds.
It is, quite simply, designed to be seen.
Tangerine Launch at Artistry
At the official launch for the Tangerine flavour, a brunch coined Awaken The Senses in partnership with J’Something and Coco Fonseca’s Artistry, the experience extended beyond the glass. Each of the new flavours was paired with thoughtfully curated dishes, transforming the tasting into a multi-sensory journey.
Pineapple Coconut was complemented by Beef Tataki for an immersive spicy and sweet experience. Pomegranate found its match in rich, layered flavours of Burata that amplified its tart-sweet profile. Tangerine, the star of this particular show, was served alongside Salmon Rosti that mirrored its citrus finish.
The result was an afternoon where flavour became the narrative – each pairing revealing new dimensions of the drinks, and reinforcing Schweppes’ place not just as a beverage, but as a culinary companion.
A New Language of Socialising
“The Icon Reimagined recognises that social moments have evolved,” says Rana Mandour, Senior Director, Brand Management, Premium, Coca-Cola Africa. “People want great tasting, beautifully designed drinks that fit their lifestyle. Our new straight drinking range offers exactly that – sophistication, refreshment and the unmistakable quality of Schweppes.”
Franscoe Bouwer, Senior Director, Frontline Marketing, Coca-Cola South Africa, echoes this sentiment: “Schweppes has always been part of South Africa’s social fabric. Now, with our new look, Skittle bottle and flavours designed for pure enjoyment, we’re inviting consumers to experience the best of tradition and innovation in every sip.”
And perhaps that is the essence of this new chapter. Not reinvention for its own sake, but a return to what Schweppes has always done best: elevating the everyday, one impeccably crafted sip at a time.
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