The Pav Kids Board is helping nurture a better future

In a post-covid world, we see an influx of brands trying to frantically reclaim a connection with their respective target markets – but the answer is simpler than one might expect. The Pavilion Shopping Centre have opted to go back to basics by just saying “Thank You” to their shoppers by affording them an innovative experience – one that their children are able to benefit from.

The Pav Kids Board affords children between the ages of 8 and 13 the opportunity to be a part of an active board that will be involved in monthly activities and decision-making around the brand. These activities will empower the children and expose them to the corporate world, thus influencing them on a more intrinsic and sustainable level. The monthly activities planned will range from clean-up drives, environmental programmes, as well as interacting with key stakeholders that most children will never have the opportunity of meeting.