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The daunting number of unanswered emails, the constant “ping” of social media notifications and the growing pressures of “always-on” work-from-home culture have many South Africans feeling overwhelmed and burnt out. The most viable solution is a digital detox. A break away from the humdrum of everyday life and a chance to rejuvenate and recharge. And, as far as destinations go, Thailand always delivers.
More than 80% of South Africans report experiencing online fatigue according to the most recent findings by The Bureau of Market Research. The same study confirmed that at least seven in every 10 people experience a sense of information overload while engaging in online activities, with 80.5% of respondents feeling emotionally drained.
Wellness travel offers a welcomed reprieve, for those who want to disconnect from the digital mayhem and reconnect with themselves and what matters most. South Africa is certainly no exception. Flight Centre’s Global Traveller Survey found that as much as 83% of South Africans see travel as being an important part of maintaining optimal mental health.
The focus is on ‘slower travel’ experiences that combine an element of modern mindfulness’ and intentional reflection with physical wellbeing and an immersion in nature. This is “where Thailand really shines,” according to Mr. Ahman Mad-Adam, Director of TAT Dubai Office.
As Mad-Adam explains “From unique, culturally rich experiences to the spa getaways that Thailand is known and loved for, the country provides the ideal setting for travel therapy. Our reputation as a country is built around offering what South African travellers want and need, especially when it comes to meaningful, holistically healing experiences.”
This becomes one of the country’s main focal points as Thailand prepares to host the Global Wellness Summit in November this year – the world’s premier platform for the global wellness economy.
Practical examples of this are seen in the many destinations throughout Thailand that go beyond traditional spa offerings to provide a blend of therapies from around the world, including traditional Chinese medicine, yoga, mentorship and detox regimes. These holistic treatment centres offer services that are personalised and tailored to individual needs and preferences rather than generic wellness programmes.
Travellers can complement their spa experience with culturally immersive activities such as visits to the many ornate temples including the Grand Palace and Wat Pho in Bangkok. Being part of the many vibrant festivals that take place in and around these cultural landmarks can be the best way to gain a new perspective and find a new sense of inner balance.
All these activities take place in a natural setting unlike any other in the world. Apart from the pristine beaches and ocean-based activities that Thailand has become known for, travellers can also explore other outdoor attractions like ethical elephant sanctuaries, jungle hikes and unique wildlife encounters with the indigenous fauna and flora.
There has never been a better time to plug out of the noise and plug into the moment. This sentiment is captured in what has become a mantra for the Tourism Authority of Thailand: Healing is the New Luxury. True luxury now lies in experiences that bring comfort, inspiration, and well-being, and that is at the core of what Thailand provides.
The daunting number of unanswered emails, the constant “ping” of social media notifications and the growing pressures of “always-on” work-from-home culture have many South Africans
The daunting number of unanswered emails, the constant “ping” of social media notifications and the growing pressures of “always-on” work-from-home culture have many South Africans
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