Caffeine & Culture: SPAR and Vida e Launch New Partnership

In their mandate to constantly strive towards innovation, SPAR has announced their partnership with Vida e Caffè, one of South Africa’s most loved coffee brands. In essence, this collaboration sees SPAR enhancing their coffee credentials, offering customers an elevated and premium in-store coffee experience.

Ageehl Najaar, Head of Convenience and Partnerships at SPAR South Africa says: “This collaboration is about more than just coffee. It’s about bringing our customers the quality, convenience and exceptional service they expect from [us]. Vida e Caffè’s reputation for delivering an engaging customer experience along with premium coffee adds value to [our] network.”

Hence, a full-service coffee and beverage solution will soon be seen in all SPAR stores nationwide. Furthermore, a select few will even be offering Vida e’s on-the-go food and snacks. Currently, the SPAR stores with Vida e Caffè’s include Weltevreden, Ottery, Groote Schuur, Dowerglen and Strubensvalley. In the coming months, they plan to expand across the entirety of Mzansi.

Ed von Gericke, National Retail Operations Executive at SPAR South Africa, says: “Strategic partnerships are critical for future growth. Our partnership with Vida e Caffè allows us to expand our reach and offer our customers more. SPAR is now able to meet the demands of various coffee consumers across its network through its own solution, as well as Vida e Caffè.”

Darren Levy, CEO of Vida e Caffè, adds: “Partnering with SPAR allows us to bring the Vida e Caffè experience to more communities across South Africa. Together, we’re raising the bar for convenient, quality coffee that fits seamlessly into our customers’ busy lives.”