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History of Scuderia Ferrari at Museo Ferrari Maranello

Speed, Smoke and Reinvention: Inside The Scuderia Ferrari and PMI Partnership

Arriving in this small Italian town feels less like stepping into a destination and more like entering a living engine room of excellence. Everything pulses in Ferrari red. This is the birthplace of icons. The cathedral of combustion. The spiritual home of Scuderia Ferrari. But this visit was not only about heritage. It was about evolution – and the renewed partnership between Philip Morris International (PMI) and Scuderia Ferrari that is entering a new chapter in 2026.

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red scooter on pavement

Scoot and the City: Getting Around Jozi on Two Wheels

They say that necessity is the mother of all invention, and when it dawned on the author that his daily commute involved no highway or byway driving, the thought of the humble scooter crossed his mind.
“It’s red, like a Ferrari,” was the reaction from the publisher of Hello Lifestyle Magazine when I scooted down the driveway, arriving at the office on my latest mode of transport, the 150cc Big Boy Scooter on loan to us for a long-term test.

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