Minimalism is trending in all aspects of life and cocktails are no different. In 2025, AJ Durow, Bar Manager at Bascule Bar and owner of BL_NK, expects to see less garnish on cocktails. Furthermore, she anticipates cocktails to be served in more simple and elegant glassware.
Amori Burger, Executive Chef over at Upper Union, says that she has already begun simplifying garnish and hyper-focussing on stemware. She says: “It’s just a clean, beautiful cocktail with perhaps a herb, a dust, a leather or a foam.”
Durow also says there is a “big push in certain minimalist bars where everything is pre-batched for consistency.” So, what you order is what you get!
Essentially, ‘less is more’ and ‘consistency is key’ seem to be phrases aligning themselves with cocktails in 2025.