Comfort Meets Performance as New Balance Unveils the new Fresh Foam X 1080
Amid the stunning backdrop of Cape Town’s Table Mountain, New Balance recently treated attendees to a captivating media launch event, where they proudly unveiled their latest addition to the Fresh Foam X family: the Fresh Foam X 1080v13.
In the world of running, New Balance has consistently pushed the boundaries of innovation and craftsmanship, and the Fresh Foam X 1080v13 stands as a testament to their relentless commitment to progress. It’s not merely a shoe; it’s a leap forward.
The Fresh Foam X 1080v13 is a game-changer in the running world, offering an unparalleled running experience characterised by supreme soft cushioning, elevated comfort, and an improved fit for runners of all kinds. It’s a harmonious blend of comfort and high-performance features, making it the top choice for everything from your daily jog to competitive races.
Drawing from the extensive research and development at the New Balance Sports Research Lab, the Fresh Foam X 1080v13 introduces an innovative outsole design that increases forefoot stiffness and incorporates an enhanced rocker profile. These enhancements facilitate smoother transitions between strides, granting runners the freedom to run with unmatched comfort, just the way they like it.
This shoe exudes plushness, combining a soft, lightweight feel with an abundance of cushioning. The Fresh Foam X compound, coupled with increased midsole stack heights, ensures that each run is a comfortable one, regardless of the distance you aim to conquer.
New Balance stands as a symbol at the intersection of sports and culture, and the Fresh Foam X 1080v13 exemplifies this ethos. The shoe boasts a new engineered mesh with reflective elements and a structured fit, making it ideal for both top-tier performance and all-day wear.
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Danny Orr, General Manager for Tech Running at New Balance, shared his insights on the significance of this release, stating, “The Fresh Foam X 1080v13 is a true embodiment of our tireless dedication to research, development, and design innovation. As one of New Balance’s most sought-after running shoes, we set out to elevate the overall experience in terms of cushioning and style. With these innovations, we’ve sculpted the Fresh Foam X 1080v13 into the ultimate shoe for all types of runners.”
The Fresh Foam X 1080v13 will be available for purchase at newbalance.co.za on 13 October 2023 with a retail price of R3 599.00.