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Spring is all about renewal — longer days, lighter moods, and endless reasons to smile. But for many, tooth sensitivity can dull those moments of joy. A sip of something cold or a bite of something sweet shouldn’t make you wince — it should make you grin.
Recently launched at the DStv Delicious Festival, Sensodyne’s new Clinical Repair toothpaste, powered by NovaMin™ technology, helps rebuild and protect sensitive teeth so you can smile big, live confidently, and enjoy every bite of the season.
“Food is about joy, connection, and culture,” says Mamabua Molepo, spokesperson for Sensodyne. “But so many people quietly deal with tooth sensitivity that gets in the way of those experiences. With Sensodyne Clinical Repair toothpaste, we’re giving people the freedom to indulge without hesitation.”
A confident smile doesn’t just transform your face — it transforms how you feel. Whether you’re reconnecting with friends around the braai, sipping sparkling drinks under the sun, or treating yourself to ice cream on a warm afternoon, your smile should always feel effortless and free.
Sensodyne Clinical Repair toothpaste helps you do exactly that by forming a durable, protective layer over teeth using the same minerals they’re made of — so you can enjoy life’s delicious moments without holding back.
1. Be mindful of trigger foods
Citrus fruits, fizzy drinks, and sugary snacks can wear down enamel and spark sensitivity. Instead of skipping them, enjoy them with meals and pair them with water or milk to help neutralise acids.
2. Don’t rush to brush
Give your enamel time to recover. Wait at least an hour after acidic foods before brushing — this helps protect your teeth from further erosion.
3. Go easy on temperature extremes
Hot coffee followed by cold dessert? That’s a recipe for sensitivity. A repairing toothpaste like Sensodyne Clinical Repair builds a protective shield over sensitive areas, so you can enjoy your favourite flavours at any temperature.
4. Make smart swaps
Love sparkling drinks? Use a straw to reduce contact with your teeth. Opt for whole fruits instead of juices, and mix in savoury bites to balance out your indulgences.
5. Upgrade your daily routine
Using a clinically backed toothpaste designed for sensitive teeth is one of the easiest ways to protect your smile. Sensodyne Clinical Repair starts working in just two minutes and strengthens with every brush.
Powered by 5% NovaMin™, an ingredient originally developed to help stimulate bone regeneration, Sensodyne Clinical Repair activates the moment you brush. It regenerates a protective layer over sensitive areas, helping restore resilience and long-term strength.
“It’s not just about relief,” adds Molepo. “It’s about rebuilding resilience — so you can smile bigger, laugh louder, and enjoy life’s flavours without limits.”
Whether you’re toasting at sunset, tucking into your favourite meal, or laughing until your cheeks ache, your smile deserves to shine as brightly as the season.
With Sensodyne Clinical Repair toothpaste, available at major retailers nationwide, every brush brings you one step closer to carefree, confident smiling.
So go ahead — say yes to the ice cream, the braai, and the bubbles. Your smile’s got this.
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