Hi-Tec Turns 50: Celebrate Outdoor Adventures
Hi-Tec, a leading South African outdoor brand, is turning 50! Founded in 1974, Hi-Tec has always been passionate about getting people outside, whether it’s for a leisurely stroll in the park or a challenging mountain climb. Now, we all get to celebrate 50 years of adventure with Hi-Tec!
Throughout the years, Hi-Tec has been a constant presence in the ever-changing world of sports and outdoor gear. They’ve never strayed from their commitment to creating high-quality, comfortable and functional products that help people experience the joy of nature.
A Legacy of Iconic Styles - Celebrate 50 Years of Adventure
Hi-Tec’s original footwear lines were legendary. Each style – like the Squash Classic (1974), Silver Shadow (1981) and PCT (1985) – was designed for a specific sport and embodied the brand’s dedication to innovation.
To celebrate their golden jubilee, Hi-Tec is launching the ‘Run Through Time’ collection. This exciting line reimagines these classic styles, combining their timeless designs with Hi-Tec’s latest comfort and performance technologies in the ‘ORIGINAL SINCE’ collection.
A Journey Through Time with Hi-Tec
The ‘Run Through Time’ campaign is more than just a new shoe collection. It’s a nostalgic trip down memory lane for Hi-Tec fans. From being the chosen footwear for 23% of runners in the first-ever London Marathon to gracing the feet of global football stars in the 90s with the Kings Cup boots, Hi-Tec has a rich history of shaping sports culture and outdoor adventures.
Looking to the Future while Celebrating the Past
Hi-Tec isn’t just resting on its laurels. They’re constantly evolving, using the latest trends and technologies to create exciting new designs. Their goal remains the same: To inspire people to get outside and experience the freedom of nature.
Join The Celebration - 50 Years of Adventure
To mark this 50-year milestone, Hi-Tec is hosting a social media competition with a chance to win R50 000. The campaign kicked off on 15 April with a spectacular 3D billboard in Braamfontein, alongside the launch of 9 new “ORIGINAL SINCE” shoes available online and in stores. Gearheads can also visit special activations at Hi-Tec stores in Tygervalley Mall, The Grove Mall and the Kolonnade Shopping Centre. Be sure to keep an eye out for weekly social media teasers showcasing even more iconic Hi-Tec footwear.
Celebrate 50 Years of Adventure with Hi-Tec!
