Ina Paarman: A Simple, Delicious Way To Do Winter
South Africans don’t just deal with winter. We go into full hibernation mode. Out come the heaters, the extra-thick socks and the layered pyjamas. We stock up, stay in, and settle into a season defined by one goal: staying warm. Of course, cosy comfort foods become the highlight of the day and that’s where Ina Paarman comes in.
Ina Paarman’s #HiberNATION Campaign
The #HiberNATION campaign embraces the change in South Africa’s mood as soon as winter rolls around. It sums up the urge to retreat, recharge, and reach for something nourishing, delicious and comforting, making home feel like a cosy hug. Ina Paarman’s convenient, flavour-packed products are designed for this season. They help you create wholesome, hearty meals with minimal fuss and maximum satisfaction.
Starting With Soup
For instant gratification, try Ina Paarman’s ready-made soups. The Beef & Lentil Soup is rich in beef collagen which makes the ribs sticky and superb and adds an authentic flavour to every mouthful. Furthermore, the Chicken Soup has many health benefits in addition to the delicious flavour of rich (and real) chicken broth. Say goodbye to Winter Blues (and cold symptoms) in a bowlful.
Prefer to make your own? No problem! Just use the Paarman Stocks as a base and you will whip up a soup in no time! They are natural and wholesome and life is simply too short to make stock from scratch.
Craving Pasta?
Ina Paarman’s range of Pasta Sauces brings weeknight meals together in minutes. Choose from the familiar comfort of Tomato & Basil to the indulgence of Four Cheese. All it takes is your choice of pasta and a few pantry staples to serve a treat everyone will love. Think creamy, flavourful and fuss-free family dinners that warm you up from the inside.
Spice Things Up
For those who want a little spice with their cosiness, Ina Paarman’s curry pastes and seasonings offer rich, warming flavour. Furthermore, you will live a life free from the pressure of shopping for exotic ingredients or mastering complex techniques. From Butter Chicken to a Durban-style Lamb Curry, these products do the heavy lifting so you can focus on staying snug.
Winter in South Africa isn’t a season for overcomplicating things. It’s about leaning into the art of staying in and snuggling up. Ina Paarman’s winter range helps South African’s cook with confidence, feed their families with ease and still have time to pull the blankets up and enjoy the warmth of home.
Follow the #HiberNATION campaign for weekly recipes, smart pantry tips, and inspiration to help you keep this winter cosy, clever, and simple — the Ina Paarman way.
Images: Supplied
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