Fast forward to 2022 when TikTokker and Instagrammer, Nicolas Heller, tried a traditional Coke Float from the Lexington Candy Shop in New York. His video garnered 4.8 million likes. The next day, shop owner, John Philips, could not believe the line outside his diner’s door. And so, the revival of the vintage version started.
In South Africa, most of our fast-food chain stores serve a Coke Float: Wimpy, McDonalds and Burger King, to name but a few. The roadhouse, Kota Joe, is also famous for their floats with Spur and Milky Lane also jumping on the trend. It is not just on the kiddies’ menu either, but available for adults too. Ultimately, this drink is the definition of cross-generational.