Jeannine de Chaud, Jet’s Head of Business, said: “The store’s curated fashion shopping experience boasts stunning features, including an exclusive intimate-wear fitting room and an expanded home product range in an elegant setting. Families will love the dedicated kids’ character area and throughout the store there are digital screens showcasing engaging content. To ensure a seamless shopping experience, we’ve optimised the store’s layout for ease of navigation and incorporated ample checkout tills. Our goal remains offering South Africans exceptional value-for-money fashion, beauty, homeware, and cellular products, now paired with a modern, elevated shopping experience.”