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Light, Local, and Luxe: Inside Jockey South Africa’s New Season Essentials

Comfort, craftsmanship, and conscious design

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Two women posing in their Jockey underwear sets

This spring and summer, Jockey South Africa invites you to rediscover comfort and confidence in its brand-new Spring/Summer 2025 collection, launching in stores and online this September. Designed for those who value both form and function, this collection embodies the joy of self-expression, celebrating individuality through fit, fabric, and feel.

Aspire Day Spa Banner Festive 2025

A Season of Style and Self-Expression

With nearly 150 years of craftsmanship behind it, Jockey continues to set the standard in essential wear, blending timeless design with a forward-thinking approach.

“This Spring/Summer, we’re launching collections that reflect the spirit of now — trend-aware, consciously developed, and grounded in the quality and comfort Jockey has delivered for generations,” said Bruce McMurray, General Manager of Jockey South Africa.

Designed and Made in South Africa

What makes this collection stand out is its local craftsmanship. Every piece is designed and produced right here in South Africa, ensuring that the brand stays closely connected to its community and the people who bring each garment to life. Furthermore, this not only supports local industry but also reduces the journey from maker to wearer, minimising environmental impact while maintaining Jockey’s renowned standard of care.

The result? A range that’s beautifully made, responsibly crafted, and unmistakably homegrown. It’s proof that sustainability and luxury can coexist — and that quality essentials can still feel aspirational.

The Fabric of the Season

At the heart of the new range lies Jockey’s dedication to fabric innovation and comfort. Consequently, expect lightweight, breathable materials that move with your body and withstand the demands of daily wear. From silky-soft cotton blends to moisture-wicking, stretch-friendly textiles, every element has been considered for fit, feel, and functionality.

“Our Spring/Summer range features a colour palette that moves with the season - starting fresh and airy in spring, then evolving into richer, more expressive tones for summer.” — Nombuso Ncapai, Marketing Manager at Jockey South Africa.

The Spring/Summer colour palette reflects the rhythm of the season:

  • September introduces soft pastels and warm citrus hues — a nod to fresh beginnings.
  • October and November turn up the vibrancy with tropical brights, ocean blues, and energetic neons.
  • By December and January, the tones mellow into calming blues, muted greens, and gentle neutrals — perfect for slow, sun-drenched days.

 

Each transition is designed to echo how we live, dress, and feel as the year unfolds — giving everyday essentials a touch of seasonal storytelling.

Conscious Comfort

Jockey’s ethos has always been about comfort that empowers. But this season, that comfort comes with a conscience. By choosing sustainable practices and local production, Jockey ensures that every piece not only feels good to wear but also does good — for people and the planet.

This commitment to integrity extends from the fabrics to the finishing touches, creating underwear and sleepwear that are thoughtful, functional, and built to last.

Our Verdict: #HelloRecommends

At Hello Lifestyle, we’ve had a first look — and feel — of Jockey’s Spring/Summer 2025 collection, and we’re impressed. The fit is impeccable, the materials feel luxurious yet breathable, and the pieces strike a perfect balance between comfort and style. The craftsmanship is evident in every seam and hem, offering that premium quality for which Jockey is known.

These are the kind of wardrobe staples that work hard and wear beautifully — ideal for both lazy weekend mornings and long summer nights. Therefore, we highly recommended them for anyone looking to elevate their everyday essentials with a touch of sustainable sophistication.

Where to Shop

The Jockey Spring/Summer 2025 collection is available at Jockey stores nationwide, leading retailers, and online at www.jockey.co.za, with new arrivals dropping monthly from September 2025 through January 2026.

www.jockey.co.za
@jockeysa
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With nearly 150 years of craftsmanship behind it, Jockey continues to set the standard in essential wear, blending timeless design with a forward-thinking approach.

“This Spring/Summer, we’re launching collections that reflect the spirit of now — trend-aware, consciously developed, and grounded in the quality and comfort Jockey has delivered for generations,” said Bruce McMurray, General Manager of Jockey South Africa.

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