A stunning display of purple-tinted glamour was revealed at Nespresso’s launch of their newest campaign. The Great Coffee Heist saw guests grace the platform of the luxurious Rovos Rail, seamlessly blending coffee and carriages. Throughout the scene, Nespresso’s purple jewel captured hearts and invited guests to indulge in Arpeggio Extra, a beloved coffee capsule since 1993.
Following Nespresso’s blockbuster advertisement, the campaign of The Great Coffee Heist has captured audiences around the globe. Brand Ambassador, George Clooney morphs into ‘Detective George,’ hot on the trail of Nespresso’s missing jewels.
The campaign depicts a captivating mystery set against the backdrop of a fictitious, yet luxurious train journey. Camille Cottin, portraying a glamourous heiress, reports her most prized possession as missing. One might expect diamonds or pearls, but this time, the Arpeggio Extra purple coffee capsule takes the spotlight. Detective George uncovers clues, riddles and a suspicious cast of characters. Throughout the scene, tensions rise and suspicions increase as everyone ponders on who would have stolen the Arpeggio Extra.
During our Nespresso journey aboard the Rovos Rail, we were transported into our own coffee heist. Clues were dotted around the area with riddles to solve and latte art to decipher. Hidden letters creeped up on our menus whilst magnifying glasses opened our eyes to possible suspects. In the end, the Arpeggio Extra purple capsule was found, hidden within a magnificent gold vault.
With this much-loved coffee capsule having been around since 1993, Arpeggio Extra has now officially been relaunched in spectacular purple packaging (with a touch of exclusive mystery). Its intense Arabica blend is known for its cocoa notes, dark roast and creamy texture. Furthermore, it contains 60% more caffeine – perfect for that first cup of coffee in the morning.
Throughout our coffee heist, we sipped on coffee-based cocktails, all containing Arpeggio Extra. We were also treated to a four-course meal aboard the Rovos Roil, with Vicky Crease taking care of the catering. It was a night of note – discovering countless gems in a luxurious setting while enjoying the company of fellow coffee-lovers.
Taste the Arpeggio Extra and take part in The Great Coffee Heist. Because, really, what else if not Nespresso?
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