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Pick n Pay Wine & Food Festival Returns to Joburg in October

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The Pick n Pay Wine and Food Festival will once again bring South Africa’s wine country to the heart of Johannesburg this October at The Wanderers Club on Saturday, 5 October, and Sunday, 6 October 2024.

This popular event is a must for wine lovers of all levels—whether you’re a casual sipper, seasoned enthusiast, or dedicated oenophile. Enjoy an afternoon filled with elegance, sophistication, and fun, featuring award-winning wines, gourmet food, and live music.

With over 50 of South Africa’s top wine estates pouring their best, you can explore everything from bold reds to crisp whites, as well as MCC, Prosecco, and the ever-popular French Champagne. It celebrates all wine and bubbles, ensuring something to delight every palate.

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The Pick n Pay Tasting Room experience deepens appreciation for wine and food and is hosted by different wine farms throughout the weekend. During the 30-minute session, wine producers and chefs expertly pair freshly prepared gourmet canapes with wines to create an engaging atmosphere for appreciating and enjoying the characteristics of the various wines.

Once you’ve whetted your appetite, pick up your pre-ordered picnic bag filled with Pick n Pay’s finest cheeses, cured meats, fresh bread, biltong, and hummus, or visit the Pick n Pay Fresh Food Market. This offers dishes prepared with fresh ingredients, such as fish and chips, fresh salads, sushi, indulgent cheese, and charcuterie boards. Pick n Pay’s Burger & Pizza Trucks will also serve their famous dishes.

Need to know

The 2024 Johannesburg Pick n Pay Wine & Food Festival will take place at The Wanderers Club on Saturday, 5 October, and Sunday, 6 October 2024.

The event is open from 1 pm – 6 pm, with the wine-tasting stalls closing at 4.30 pm.

Don’t delay – book your Pick n Pay Tasting Room seat. Space is limited to 40 guests per session, and because the sessions are popular, they sell out quickly.

Ticket prices

General Access (includes tasting glass & 20 wine tasting tokens): R275. This year, the festival has introduced a new token system to promote more wine across different price ranges: one token is to taste a wine costing up to R199, two tokens are for wines valued between R200 and R399, and four tokens are for wines valued above R400.

A 30-minute Tasting Room Session (per person): R100. A General Access ticket is required.

Pick n Pay Wine Club member discount – book a bundle Early General Access ticket and 12h30 Tasting Room session and pay only R325 (R50 discount). These ticket holders will be granted early entry to the event from 12 p.m. to enjoy uninterrupted access to the exhibiting wine producers. Valid for Saturday or Sunday.

Pick n Pay Picnic Bag: R295 (this serves two people; a General Access ticket is required).

VIP Hospitality on Sunday: R2850 (Luxury, exclusive shaded seating area where guests can enjoy complimentary food and drinks service all day. This is the perfect option for corporate groups.

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