RefectoCil on Heritage, Innovation, and Empowering Women
When it comes to beauty that lasts, few names have earned as much trust as RefectoCil. For decades, the brand has been a go-to for professional lash and brow tinting, helping women worldwide enhance their natural features with precision, safety, and style. This Women’s Month, we sit down with the team behind RefectoCil to explore how their products empower women — from boosting confidence to supporting beauty professionals in building thriving businesses.
Women’s Month & Empowerment
1. How does RefectoCil believe beauty routines, like lash and brow tinting, contribute to a woman’s sense of confidence and empowerment?
“RefectoCil believes that beauty should feel effortless and empowering. Professionally tinted brows and lashes enhance a woman’s natural features and create a polished, expressive look that lasts up to six weeks. The results are water- and smudge-resistant, making women feel confident at any time of day.”
2. What does “empowerment through beauty” mean to RefectoCil as a brand?
“To us, it means giving women tools to express themselves on their own terms. Beauty isn’t about fitting in; it’s about standing out with confidence.“
3. This Women’s Month, what message would RefectoCil like to share with South African women about self-care and self-expression?
“Self-care isn’t selfish, it’s essential. Celebrate your uniqueness, define your own beauty standards, and take time for yourself, unapologetically.”
4. In what ways does RefectoCil see its products supporting not just end-users, but also female beauty professionals and entrepreneurs?
“Most beauty professionals are women. RefectoCil offers a complete Brow & Lash Styling system that helps them build independent, flexible businesses with minimal investment and strong growth potential.”
Product Innovation & Inclusivity
5. With beauty standards becoming more diverse and inclusive, how is RefectoCil adapting its product lines to cater to different skin tones, hair types, and personal styles?
“We offer a wide, mixable colour range that works across all skin tones and hair types. Customization is key. This way every individual can find their perfect match.”
6. What are the key benefits of using RefectoCil for women who prefer a low-maintenance yet polished beauty routine?
”RefectoCil enhances natural beauty with minimal effort by tinting and styling brows and lashes for a defined, fresh appearance that lasts for weeks. Brow Lifting shapes and lifts brows for a fuller look while Lash Lifting gives natural lashes a long-lasting curl and creates an open-eye effect without the need for daily makeup. The results last for weeks and reduce the need for daily Make-up. Nourishing aftercare products support healthy and strong brows and lashes.”
7. How does RefectoCil ensure its products are safe and gentle for women who might have skin sensitivities or allergies?
”All products and formulations comply with the strict standards of the EU Cosmetics Regulation and are developed and produced in our in-house laboratory at the GW Cosmetics headquarters in Austria. In addition, all formulas are dermatologically and ophthalmologically tested to ensure they are well tolerated, even by sensitive skin and delicate eye areas.”
Global Heritage & Local Relevance
8. RefectoCil has a strong heritage dating back to the 1930s — how has the brand evolved to stay relevant to modern, empowered women?
”For over 90 years, customers worldwide have trusted RefectoCil’s high-quality products. Today, RefectoCil is available in over 88 countries and is part of the essential toolkit in modern beauty salons. As the market leader, we have a strong commitment to innovation, quality, and performance – just like the women who use our products. We are constantly developing pioneering product lines, such as RefectoCil Intense Brow[n]s – a patented, FDA-compliant global innovation and a real game changer that remains unique in the market, and the only tint approved for professional use in the USA.”
9. How does RefectoCil see the South African market in terms of beauty trends, and how do these inform your product offerings?
”The South African beauty market is dynamic and diverse, with a strong focus on individuality and self-expression. We see a clear demand for bold definition combined with natural elegance. This inspires us to offer a versatile colour range and customisable services.”
10. What’s one misconception people often have about professional brow and lash tinting, and how would you debunk it?
“One common misconception is that professional brow and lash tinting is complicated or high-maintenance. In fact, brow and lash tinting is a simple, effective treatment that enhances your look with long-lasting results and minimal effort.”
Personal & Brand Vision
11. What does beauty empowerment mean to you personally, and how does that reflect in RefectoCil’s brand philosophy?
“Beauty empowerment means giving women the freedom and tools to define and celebrate their own unique style. At RefectoCil, this belief shapes everything we do. Our products and trainings are designed to inspire confidence, creativity and independence in every woman, whether in front of the mirror or in the salon.”
12. Looking ahead, what are RefectoCil’s hopes in terms of supporting and uplifting women in beauty—whether as consumers, professionals, or entrepreneurs?
“We aim to continue building a global community where women feel seen, supported and inspired. Our products not only help beauty professionals grow their careers but also empower end consumers to feel confident, express their individuality and embrace their natural beauty every day.”
