Lets all give them a round of applause. This is South Africa’s first peer to peer clothing rental service. Ahead of Women’s Day audacious female entrepreneurs/business partners Simone Veitch and Kishana Naidoo introduce Shared Collective, to bring conscious fashion consumption to South Africa with their platform Shared Collective, all while empowering women.

So what exactly is Shared Collective? It is a platform for women to share their wardrobe and rent from others. Enabling them to monetise their clothing items by renting them out and reducing their retail consumption by renting items from others.

Equipping women with the tools and opportunities to explore their style, give their items a second life, and contribute to a more environmentally friendly way of being fashionable, all while providing them with an additional source of income through already owned items.

Shared Collective places women in control of renting out items they own, on their terms through an easy and safe platform and it aims to protect and financially empower women while they enter the space of sharing and conscious consumption.

The Shared Collective’s  mission is also to slow down consumption, not only to protect the environment but to foster connection between people in their community. “Our aim is to create a brand that is transcend-able – not only offering a service but also communicating matters of importance surrounding sustainability and creating a community.” – Shared Collective Co-Founder, Kishana Naidoo elaborates further on the Shared Collective Brand Mission.

Right, who’s ready to shop?