
Speed, Smoke and Reinvention: Inside The Scuderia Ferrari and PMI Partnership
Arriving in this small Italian town feels less like stepping into a destination and more like entering a living engine room of excellence. Everything pulses in Ferrari red. This is the birthplace of icons. The cathedral of combustion. The spiritual home of Scuderia Ferrari. But this visit was not only about heritage. It was about evolution – and the renewed partnership between Philip Morris International (PMI) and Scuderia Ferrari that is entering a new chapter in 2026.


























