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Your local farmacy and cannaporium – The Green Side
The Green Side’s story begins on 18 September 2018 when eighteen judges of the Constitutional Court ruled in favour of the Davidsons Judgement. This ruling stated that the personal use of dagga in privacy is no longer a criminal offense.
Canna Trade Africa Wholesale and Distribution
At the beginning of 2018, we were ready with a brand-new company called Canna Trade Africa Pty Ltd (CTA). The company was set to become the apple of cannabis with a seed-to-sale understanding of the industry. CTA was launched at the first-ever cannabis expo, held in Tshwane that December and it came with three pillars: products, protocol and price. All our products have to match the criteria.
The next step was to open a showroom and a retail store. We found a venue in Greenside, a leafy suburb in Joburg and as we looked at the space from outside, the name dawned on us: The Green Side. That was the perfect name for our new CTA showroom.
Farmacy?
CTA is always about innovating. We played around with the words ‘Farmacy’ (food as real medicine) and ‘Cannaporium’ (a combination of cannabis and emporium). This brought us to the perfect line to describe the two sides of cannabis in our store.
We were blown away with the huge amount of support since launching the store. Customers enjoyed the opportunity to find out more about their favourite plant and being able to do that in a new, upmarket environment without the stigmas of the old illegal dagga industry.
The expansion journey
We’re extremely fortunate to have returned to pre-Covid trading levels. As we needed capital to expand, we decided to create a fund called The Green Seed. You can’t build and sustain fire without fuel. The fund gave us the ability to launch and sustain our new flagship store, The Green Side, Sandton, which now has frequent customers. Since CTA is all about innovation, we are super excited to add another two components to this store: A plant-based deli and diner!
Here you can enjoy out-of-this-world, guilt-free vegan burgers, sloppy Joes (made from lentils), toasted plant-based cheese and tomato sandwiches and more at very affordable prices.
Since The Green Seed was so successful and sold out, the next step was to open a new fund to expand nationally. We have now launched The Green Fund Co and since then, we have opened the first of six new stores. This store is in Pretoria’s famous Hazelwood neighbourhood, and we have outdone ourselves in duplicating the Sandton store 100%. The Hazelwood store is three months old and is set to be a jewel in the Tshwane landscape.
Ultimately, this has all resulted in one of the most current and sophisticated brands with cutting edge creativity in the cannabis and wellness market.
If you are looking for the best cannabis brands, The Green Side will titillate your curiosity, hypnotise your senses and satisfy all your desires on your journey to optimal health.
