Adidas has just launched its S.A Flagship store at Sandton City
Open the front door because not only do we love this brand but it is now offering an immersive consumer shopping experience. Finally the digital and physical will be brought together. Their Sandton City flagship store is in a league of its own and with over 1,000 square metres shop space, it is bound to be bold. Another game-changer is the store’s sustainability space, which is the largest retail area committed to sustainability that adidas has created across its global footprint. The space introduces storytelling into the consumer experience, showcasing how the brand’s commitment is brought to life through collaborations such as adidas x Parley, and Eco-innovations such as Primeblue, products made comprising of at least 50% Parley Ocean Plastic.
Consumers can expect to find a best-in-class showcasing of adidas Running, Training, Football, Outdoor, Kids and Originals products, with an exclusive offering of Y-3 footwear and apparel, as well as collections by Stella McCartney and Karlie Kloss.
The space was designed to be hyper-local, with Jozi culture and credibility woven in at every touch point. A range of exclusive, limited-edition prints will be available only at the Sandton Flagship Store.
Shoppers can make use of South Africa’s only in-store concierge service, drop off their adidas sneakers for a free cleaning, personalize adidas footwear and apparel at the Maker’s Lab, or sign-up for the adidas ‘click and collect’ offering when purchasing online.
