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Bright Days Ahead: 3 Fashion Trends Bringing the Joy This Summer

From dopamine brights to eco-luxe fabrics and playful fringe

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Two people standing in blue and yellow outfits, showing the Colourful Summer Trend

As the days grow longer and the air turns lighter, fashion takes a playful, expressive turn. This spring/summer, the mood is clear: joy meets intention. From colour-drenched looks that lift your spirit to tactile fabrics that love your skin, the season celebrates feeling good in what you wear. Whether you’re refreshing your staples or reimagining your style, these three trends define the months ahead.

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1. Paint the Town Rainbow

“This trend isn’t about the shade you wear — it’s about the energy you bring.”

Colour is back — louder, bolder, and unapologetically fun. Say goodbye to muted pastels and hello to a kaleidoscope of dopamine dressing. This season, the palette pops with juicy orange, electric yellow, lush green, and cobalt blue.

Pair a citrus blouse with crisp white linen or throw a lime knit over soft denim — this is colour as confidence. If full-on brights feel too bold, anchor them with grounding neutrals like camel, stone, or soft grey. For the fearless, colour-blocking takes centre stage: cobalt and tangerine, magenta and chartreuse — fashion’s new power couples.

Even a single pop can make a statement: a bright clutch, a playful earring, or a pair of vivid heels. Because this trend isn’t about the shade you wear — it’s about the energy you bring. Colour is mood, movement, and self-expression all at once.

2. Bamboo: The Feel-Good Fabric of the Season

“Soft, breathable, and kind to the Earth — bamboo is more than a material. It’s a mindset.”

When the weather warms, comfort becomes couture — and bamboo is leading the charge. Spun into buttery-soft viscose or rayon, bamboo fabric feels as luxe as it is practical. “It glides against the skin, making it ideal for balmy days, long-haul flights or sun-drenched strolls,” says Tanja Merlo, founder of local eco-luxe label N3YH.

Beyond its tactile appeal, bamboo is a sustainability superstar. It grows rapidly without pesticides, uses minimal water, and absorbs more carbon dioxide than many trees. When processed in a closed-loop system, it becomes one of fashion’s most planet-friendly fibres. “For conscious consumers, this means you can wear your values without compromising on style,” adds Merlo.

Soft, breathable, and kind to the Earth — bamboo is more than a material. It’s a mindset.

3. A Fringe Frenzy

“Fringe is no longer an accent — it’s an attitude.”

If there’s one detail stealing the spotlight this season, it’s fringe — reimagined, refined, and full of attitude. Once the hallmark of Western jackets and boho skirts, fringe has been reinvented as high-fashion artistry.

At London Fashion Week, designers gave the tassel a modern twist. Roksanda added thick cascading strands to tailored blazers and asymmetric dresses, while Conner Ives played with neon fringe belts and Di Petsa brought underwater fantasy to life with string-like textures. The result? A celebration of movement, drama, and flair.

This season’s fringe dances with every step — architectural, playful, and impossible to ignore. Whether you wear it subtly on accessories or go bold with a statement piece, fringe transforms even the simplest silhouette into something unforgettable.

Spring/summer fashion is about more than how you look — it’s how you feel. From rainbow brights that radiate positivity to eco-luxe textures and statement fringe that moves with you, this season invites you to dress with emotion. It’s not just style — it’s self-expression, stitched in colour, conscience, and confidence.

It’s not just style — it’s self-expression, stitched in colour, conscience, and confidence.

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