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Good oral health is about more than just brushing your teeth in the morning and evening. To celebrate the importance of keeping your smile fresh all day long, Dentyne is giving one lucky reader the chance to win a R500 hamper filled with Dentyne goodies.
Dentists encourage South Africans to look beyond their twice-daily brushing routine and embrace oral care as a full-day commitment. With statistics from the South African Government indicating that gum disease ranks second only to the common cold in prevalence, affecting an estimated 90% of citizens, the need for continuous oral hygiene has never been more pressing.
Dentyne has partnered with Dr Dineshen Govender, founder and co-owner of the Family Dental Care and The Smile Bar stores, to inform South Africans on the importance of maintaining oral health throughout the day, especially between morning and evening brushing.
“Your mouth is the gateway to the body and requires constant attention. From your morning coffee to snacks throughout the day, bacteria break down food particles and release acids that can lead to tooth decay and bad breath. The real risk often happens in the hours between brushing.”
Dr Dineshen Govender, founder and co-owner of the Family Dental Care and The Smile Bar stores
He adds that an overlooked factor is saliva, which plays a critical role in neutralising acids and protecting teeth. A dry mouth increases the risk of oral health issues.
“Chewing sugar-free gum, such as Dentyne, which include ingredients such as xylitol, sodium stearate and fluoride that help with refreshing your mouth, promoting whiter teeth and cavity protection, is one of the easiest ways to support oral health on-the-go. By stimulating saliva production, food particles are washed away and acids neutralised. By chewing sugar-free gum after a meal or coffee, you’re not just freshening your breath, you are actively protecting your teeth. It’s a small daily habit that can make a meaningful long-term difference,” explains Dr Govender.
The ultimate benefit of a diligent, 24-hour oral care routine extends beyond physical health and affects confidence. A healthy mouth gives you the freedom to being the best version of yourself.
Doolabh says the #DentyneReady campaign highlights this connection, celebrating the self-assurance that comes from a healthy mouth. “Being #DentyneReady is about feeling prepared for everyday moments — knowing your breath is fresh and your smile is at its best.”
“We want to empower people, particularly busy millennials, to understand that oral health isn’t just a two-minute task but a 24-hour ritual.”
Bhavir Doolabh, Dentyne Brand Manager
To celebrate the #DentyneReady campaign, one lucky reader will win a R500 Dentyne hamper packed with products to help keep your breath fresh and your smile confident wherever the day takes you.
To enter, follow the competition instructions below and submit your entry before the closing date.

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