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In true Dove fashion, skincare and confidence took centre stage at the #Skintentional padel event in Johannesburg — a dynamic and feel-good celebration marking the launch of Dove’s new Advanced Care Even Tone Deodorant.
The star-studded affair brought together top creators, beauty insiders, and wellness experts for a day that seamlessly blended sport, science, and self-care. With the energy of friendly competition and the signature Dove message of empowerment in the air, guests were encouraged to move with freedom — and raise their arms high with confidence.
”For too long, underarm care has been about hiding and minimising.”
At the heart of this launch is Dove’s Advanced Care Even Tone Deodorant, a breakthrough in underarm skincare designed for women who want more than just protection. Backed by Pro-Ceramide technology, this innovative formula works beneath the surface to nourish and restore the delicate underarm area, helping to even skin tone while keeping it soft and cared for.
For years, underarm products have focused on masking concerns rather than addressing them — something Dove aims to change. “For too long, underarm care has been about hiding and minimising,” says Dove Innovation Deploy Lead at Unilever South Africa. “When care is this good, there’s no need to hide. Women can wave, dance, cheer, hug and high-five with arms raised high and confidence to match.”
The #Skintentional campaign — launched alongside the new deodorant — is Dove’s invitation for women to bring the same intention and ritual to their underarm care as they do to their skincare routines.
At the padel event, that philosophy came to life. Guests including Thickleeyonce and Kayise Ngqula took to the courts for a spirited tournament, celebrating every serve and smash as a symbol of confidence and care. Off the court, interactive science booths allowed guests to see Dove’s skincare innovation up close, with R&D experts demonstrating how the Pro-Ceramide formula protects and strengthens underarm skin at a cellular level.
“Dove is not in the business of surface-level beauty — we lead with care that’s powered by science,” said Anele Maphanga, Head of PR for Beauty, Wellbeing and Personal Care at Unilever South Africa. “With Dove Advanced Care, we’re inviting women to be #Skintentional — to bring the same intentionality to their underarm care as they do to the rest of their skincare routine.”
From morning workouts to late-night moments of celebration, Dove Advanced Care Even Tone Deodorant is designed to keep up with modern women’s lives — offering long-lasting protection, even tone, and a new standard of everyday confidence.
Hero Ingredient: Pro-Ceramide technology that helps restore and strengthen underarm skin.
Key Benefit: Evens out skin tone while offering 48-hour protection and all-day softness.
Ideal For: Women seeking a deodorant that combines skincare and performance.
Where to Find It: Available at leading retailers nationwide.
Dove’s latest innovation reminds us that real beauty isn’t about perfection — it’s about care, confidence, and being comfortable in your own skin.
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