Hydraulics in the Park: Luxury Fashion as an Art Form in SA
A luxury experience redefining fashion as an art form has arrived at Hyde Park Corner with the opening of Hydraulics in the Park. As a brand known for making waves in the high-end fashion industry since 1993, the new concept store is a curated space mixing internationally renowned fashion labels with an exclusive in-house fashion line.
Designed for those who understand that fashion is a window to the soul, Hydraulics in the Park is offering a luxurious, personalised and creative shopping experience. While the store holds the same exclusive stock as its predecessor’s, it also includes one-of-a-kind pieces unique to this new space.
A Collection That Exudes Heart and Soul
In essence, you can expect to see a coveted lineup of global fashion powerhouses at Hydraulics in the Park. These include Moschino, D-squared, C.P Company, Karl Lagerfeld, Represent and Iceberg. Furthermore, the items they stock are very exclusive, if not 100% exclusive, to Hydraulics in the country.
Walking in, carefully crafted footwear designs line the shelves whilst bold t-shirts, jackets and trousers hang against the walls. This way, brands that were once almost unreachable in the South African fashion scene are now more accessible to local fashionistas.
Hydraulics’ own in-house label has also produced a collection speaking to the heart and soul of whoever wears it. Ultimately, this collection is a true reflection of ‘who you are and what you wear are one in the same.’
Dylan Bolus, Director of Hydraulics, says: “We wanted to create a space that offers something rare, something that resonates beyond fashion trends. Hydraulics in the Park is so much more than luxury labels; this new store is a showcase for the culture of fashion, the people who wear it, and the stories it tells.”
The store is a fashion statement in itself with a beautifully designed interior and exterior that catch and hold the eye. With a mixture of black foundations and accents of deep greens, shoppers instantly become one with the store, with its collections bringing every individual’s style and identity to life.
Hyde Park Corner as the Only Choice
Known as the heartbeat of luxury shopping in Johannesburg, Hyde Park Corner was the only choice when choosing a location for Hydraulics in the Park. The shopping centre draws a clientele that values quality, heritage, individuality and exclusivity. Indeed, all these qualities ring true for Hydraulics in the Park too. They wanted to be part of an environment where fashion is more than just clothing, but a way of life.
Bolus says: “Our customers aren’t just looking for designer names; they want something that speaks to who they are. They want rare pieces, exceptional craftsmanship and a deeper connection to their wardrobe. Hyde Park Corner is the perfect home for that.”
Furthermore, Sheree McHaffie, Hyde Park Corner’s Marketing Spokesperson, says: “Hyde Park Corner has always been a destination for those who appreciate the finer things in life and Hydraulics in the Park fits seamlessly into that vision. This store brings a fresh perspective to luxury fashion, offering our shoppers access to an exclusive selection of international brands alongside a uniquely personal collection.”
Hydraulics in the Park pioneers the introduction of luxury international brands to South Africa with eight multi-label stores across the country. Naturally, this new concept store is a place for creatives, trendsetters, designers and fashionistas to come together and discover an air of exclusivity not felt before.
