Loomes has been serving as the CEO incumbent in a temporary COO role from September last year. In fact, he took on responsibility for most functions and reporting lines then. Since January 2023, Loomes’ responsibilities increased even further, seeing him effectively managing the business for the past five months.
The new CEO of KWV comes with a wealth of experience in the beverage, FMCG and CPG sectors, as well as a proven track record to lead the iconic company into its new chapter. “We have passionate people, excellent brands and systems, and we are really good at what we do,” he says. “We aim to expand into new areas and categories, both with our own brands and through partnerships with international brands that align with our strategy and passion. We will continue to innovate, bring fantastic brands and products to the market and strive to be the retail partner of choice in South Africa and internationally.”