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What if leadership isn’t about being the loudest in the room, but the most human? That’s the question Jeni-Anne Campbell, founder of JAW Advertising and the voice behind The Good Businesswoman, answers in her newly launched book, Feeding Unicorns. It is a refreshingly real and emotionally intelligent guide to building businesses people want to stay in.
In a world where hustle culture often overshadows humanity, Campbell invites readers to lead differently. It is not just another business read, but a deeply personal, hands-on guide for leaders who care — and care a lot.
From the moment our review copy arrived — complete with a rainbow of highlighters, colourful pens, and a note encouraging us to make our own scribbles in the margins — we knew this book was something special. It’s a self-help book full of action, not just words. Campbell’s own handwritten notes peek from the back pages, as if she’s letting you into her creative process, whispering: you’re allowed to figure this out as you go.
Written in the messy in-betweens of motherhood, meetings, and midnight brainstorms, Feeding Unicorns blends heartfelt storytelling with practical leadership wisdom. It’s part manual, part manifesto, and all heart. Campbell’s words speak directly to the woman in the arena: the one rewriting decks at midnight, paying salaries before herself, and still showing up with grace.
With chapters like “The Payoff of Paying Well” and “A Cookie-Cutter Doesn’t Cut It,” she tackles the tough parts of leadership — burnout, feedback, and the emotional labour of running a team. And, with a voice that’s both unflinchingly honest and refreshingly hopeful, she shares personal experiences to make her book all the more relatable and relevant.
“Every leader dreams of finding a unicorn. That rare, magical team member who elevates everything they touch. But too often, we forget to feed them, emotionally, financially, and professionally. This book is about changing that.”
At the core of Feeding Unicorns is Campbell’s philosophy: “Good is not just enough. It’s everything.” It’s a belief that kindness is strength, empathy is strategy, and good leadership is good business. As a founder of an all-female agency, Campbell writes from lived experience — her lessons learned the hard way, shared generously, and grounded in real-life application.
Therefore, from managing small teams or scaling a startup, this book offers practical tools, honest stories, and a new kind of leadership playbook built on empathy, clarity, and care. So, whether you’re leading a team, building a dream, or simply craving a kinder way to work, Feeding Unicorns will remind you that leadership doesn’t have to mean loud — it can mean human.
#HelloRecommends: Grab your pens and get ready to mark it up. This isn’t a book you read once and shelve. It’s one you’ll live in, learn from, and come back to whenever you need to feed your own spark. Order yours now.
There’s something about a signature scent that lingers long after the moment has passed. It becomes part of the memories, the feeling and the confidence that follows you out the door. Just in time for Mother’s Day, Nicci Boutique is giving three Hello Lifestyle readers the chance to experience their beautiful new fragrance launch, the Nicci Signature Fragrance.
There’s something about a signature scent that lingers long after the moment has passed. It becomes part of the memories, the feeling and the confidence that follows you out the door. Just in time for Mother’s Day, Nicci Boutique is giving three Hello Lifestyle readers the chance to experience their beautiful new fragrance launch, the Nicci Signature Fragrance.
South Africans may joke that the Budget Speech is background noise – until someone mentions fuel levies. Then, suddenly, everyone listens. And rightfully so. The real weight of the National Budget isn’t carried in Parliament; it shows up in everyday moments: at the petrol station, in the grocery aisle or when payday hits and the numbers simply don’t stretch the way they used to.
Ah, autumn. The season that makes the end of summer feel surprisingly welcome. Cooler days roll in, wardrobes move to richer textures and suddenly looking at trees, kicking through leaves and taking long walks in the countryside feels like the obvious thing to do. And then there’s the colour. Trees turn, hillsides glow and everything feels a little more cinematic.
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